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To Buy or Not To Buy…Store Brands

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By: TOM BRANNA

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All of us have a favorite brand of something we use or consume every day, but for other items not so much. But just how often do Americans reach for “name-brand” products over the store brand options available? According to a recent Harris Poll, that depends on exactly what they’re reaching for. Americans tend to purchase name-brands for food and beverage products where flavor, arguably, differs more between brands—think breakfast cereal (62%), carbonated soft drinks (58%), bagged snacks (58%...

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